The Right Way to Use Mobile Phone Marketing

There is not a right or wrong way to market by phone; it is just doing what is right for your customer base. Depending on what type of business you are in, depends on the type of advertising that should be done. An organization, that is primarily dealing with household goods, should focus on woman in a demographic age, which would look for these types of products. A store that sells wheelchairs, hospital equipment etc., would not want to target a healthy 35 year old. Using targeting demographics, companies can cherry pick their clients, according to their need.


A lady is sitting in her office, her cell phone rings, and it is her favorite bakery. The message she receives said that everyone who comes in the next 2 hours and mentions the text gets a free dozen donuts. Most people, if possible, would stop by the bakery to claim their prize. What the bakery is counting on is that this woman would not only get her donuts, but also buy bread and other products. The bakery was willing to take the loss on the donuts, because they knew that it was a small price to pay for a customer in the store. Once in the store, this customer might be addicted to a new product and will be a repeat customer.

Instead of spending thousands of dollars on coupons or full page ads that do not work, businesses are opting for mobile messaging. By monitoring what previous customers have purchased, they will know how to focus their future purchases. If a woman usually buys a dozen donuts on Fridays, but has not been in for a month, the bakery can easily send her and others a message with a deal. The whole point is to get her back into the store and purchasing.

Word of mouth is another strong factor, that mobile marketing depends on. The woman who got the free donuts is going to tell her friend, who will then tell her friend. Word of mouth is the best form of advertising there is.

• Involve the customer

• Listen to the customer’s comments, both good and bad
• Be willing to give away something to acquire a customer

• Always move people from the mobile list when requested

• Take every opportunity to be social with the customer

• Build long and lasting relationships with each customer

• Here, are some things to avoid when mobile marketing:

• Don’t think the first strategy will push the company over the top
• Do not get frustrated, run a sale several times to attract interest

• Do not bother the clients; send texts periodically not every day

• Do not be pushy or rude with texts


Mobile marketing can generate sales, but is meant to be fun. Connecting with the customer on a different platform is a terrific way to get interaction. Mobile marketing is to be different from newspapers, which were not impersonal. The moment that mobile marketing becomes a monotonous advertising campaign similar to that of years past, it is time to change it up or get rid of it.