Mobile Advertising will be Bigger than Television Advertising

Access to Audience -- Anytime, Anywhere 

 Imagine an audience that encompasses the vast majority of the world's spending power and can be accessed by marketers whenever and wherever they want with relevancy and precision. Mobile marketing gives the user far more advantages, such as lower cost, customization, easy tracking and so on, thereby reducing manpower and yet giving the entrepreneur better business benefits and profits.

The Most Memorable Messaging

In a recent study, 75 percent of people reported that if they forgot their mobile phone and their wallet, and could only go back for one, they would choose their mobile phone.

Instant results

People always carry their mobile phones with them. Most of the time, the user has his mobile phone on as well, which means, he or she receives the message at the very moment it is sent. Even if it is in standby mode, the message is received as soon as the user turns on his mobile device. Mobile marketing techniques are always almost instant.

Easy to work with

Drawing out content for mobile devices, whether text, images or video, is simpler and less expensive as compared with the same for desktops or laptops.
The mobile medium also makes easier to issue promotions and marketing incentive services to the user. Further, the user can keep the virtual information with him and carry it around till the time he needs to use it.

Convenient to use

Since the screen size of a mobile phone is small, it limits the scope of content that can be displayed. This makes it convenient for the creators of the content, who can keep it basic and simple. Also, simpler content will adapt itself better to various mobile platforms.

Direct marketing

The mobile platform interacts directly with users on their mobile phones. This allows for personalized interaction to a large extent. Using this benefit, marketers can even start a direct dialogue with the user, getting instant feedback via SMS.

Tracking user response
User response can be tracked almost instantaneously. This helps the mobile marketer better understand and analyze user behaviour, thus improving their own standards of service.

Huge viral potential

Since mobile content can be easily shared among users, mobile marketing can have huge viral benefits. Users invariably share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.

Mass communication made easy

Since a lot more people own mobile phones than desktops or laptops, mobile marketing helps the marketer reach a far wider and diverse audience, especially in the more remote regions of the world. Mobile marketing also gives the entrepreneur the advantage of geo-location and sending location-specific messages to users, using GPS and Bluetooth technology.
Niche not highly concentrated
Mobile marketing is still only being explored, so the niche is still comfortable for any new marketer. This means that he stands a better chance of success with his mobile marketing efforts.

Microblogging benefits

Mobile users are increasingly using microblogging platforms like Twitter from their mobile phones. This microblogging feature can be very highly beneficial to the marketer.

Mobile payment

The latest mobile payment facility is very convenient for the users today. Users are offered a secure online payment environment, that works via advanced mobile Web systems. This means that the user does not need to cough up physical currency each time he wants to make a mobile purchase or pay a bill online.